Tag Archives: Periódico científico

O Marketing aplicado aos periódicos científicos

BOMFÁ, Cláudia Regina Ziliotto; FREITAS, Maria do Carmo Duarte; CASTRO, João Ernesto E.; SELIG, Paulo Mauricio. O marketing aplicado aos periódicos científicos. In: SEPROSUL: Semana de Engenharia de Produção Sul-Americana, 7., 2007. [Anais...]. Salto: UDELAR, 2007. 6 p.

“Assim, o objetivo deste artigo é relatar as estratégias de marketing de relacionamento adotadas para aproximar os clientes (leitores, autores e avaliadores) da Revista Produção Online. ” (p. 2)

– Stumpf (STUMPF, I.R.C. O Uso da Internet na Internet na Pesquisa Universitária: o caso da UFRGS. Revista de Biblioteconomia de Brasília, Brasília, v.21, n.2, p.189-200, jul./dez. 1997. referência não confirmada): problemas das revistas científicas brasileiras impressas: falta de autores, critérios rigorosos para a qualidade do conhecimento, falta de profissionalização dos editores (entre outras) (p. 1)

– Bomfá (BOMFÁ, C. R. Z. Revistas Científicas em Mídia Digital: critérios e procedimentos para publicação. Florianópolis: Visual Books, 2003. referência não confirmada): definição de critérios para revistas científicas eletrônicas (p. 1)

Marketing de relacionamento: relações sólidas com clientes = confiança, receptividade e qualidade
– priorizar a fidelização dos clientes
– produto diferenciado no mercado (p. 2)

Estratégias de fidelização:
– mail list: noticias diferenciadas (informações sobre publicação de novos números, divulgação de números especiais, artigos de áreas específicas de interesse)
– indexação em bases de dados e repositórios
– base de dados de clientes: cadastramento das informações, agilização das tarefas, interatividade com autores e leitores; armazenamento, identificação, expedição e publicação de conteúdo editorial
– publicação de números especiais  (p. 4)

Publishing perishing? Towards tomorrow’s information architecture

SERINGHAUS, Michael; GERSTEIN, Mark B . Publishing perishing? Towards tomorrow’s information architecture. BMC Bioinformatics,  v. 8, n. 17, Jan. 2007, 5 f. DOI:10.1186/1471-2105-8-17.

- Ideally, scientists should record and share all useful findings
– Some facts are simply too trivial to merit a whole paper, so isolated findings or negative results are often withheld from the published record. Conversely, some data sets are too large to include in article format
– Employing the Web as a distribution medium for traditional text
– Journal articles are optimized for human consumption. They are straightforward to create, intuitively organized and incorporate authoritative peer-review; however, they are not suited to handle very large or very small results and lack the rigorous organizational structure required for machine indexing and recall
– Databases are highly structured, efficient and machinereadable, but are not optimized for full-text discussion and require significant effort to establish and organize
– Highly-connected structure
– The once-sharp distinction between journals and databases is beginning to blur. We now search abstracts and access journal articles in a manner similar to database objects
– The structure and format of the scholarly article should reflect this mode of access

- To modernize academic publishing, we propose three main changes
– First, all scientists should be able to publish, share and access data on the Web
– Second, we propose that journals expand the publication process to yield a broader spectrum of output; authors should produce two key products: a brief lay summary of their work , and a machine-readable XML summary of pertinent facts in the article which we term the Structured Digital Abstract
– Third, findings should be contributed to an appropriate database when the paper is published
– Capture a broad range of data in digital format and facilitate database deposit alongside manuscript publication; multiple levels of peer-review, community comment, annotation, search results tailored to individual user profiles
– Journal text is intelligently linked to database resources, third-party commentaries, archived talks and Web sites
– Web search engines indexing the full text of scientific articles
– Scientific contribution should not be measured solely by journal publications: If database contribution is properly acknowledged, we will see more widespread attention devoted to maintaining these key resources in the future; Community annotation of published research is a key step towards harnessing the full power of the Internet in scientific communication

Semantic publishing: the coming revolution in scientific journal publishing

SHOTTON; David. Semantic publishing: the coming revolution in scientific journal publishing. Learned Publishing, v. 22, n. 2, Apr. 2009, p. 85–94. doi:10.1087/2009202.

- As the primary dissemination channel and public record of new research results, journal publication is a vital ingredient of the scholarly workflow, and its key commodity, the original research article, is of primary importance out of all proportion to its intrinsic worth.
– The Web has in recent years shaped revolutionary change within the scientific community, as a truly disruptive technology.

- ‘Semantic Web’: ‘It does not require complex artificial intelligence to interpret human ideas, but ‘relies solely on the machine’s ability to solve well-defined problems by performing well-defined operations on well-defined data’.
– Machine-readable metadata for journal publications and other data sources, using agreed semantic web standards that permit computers to assist in the tasks of information discovery and integration

Publicação semântica: In the present context, I define ‘semantic publishing’ as anything that enhances the meaning of a published journal article, facilitates its automated discovery, enables its linking to semantically related articles, provides access to data within the article in actionable form, or facilitates integration of data between papers.
– These semantic enhancements increase the intrinsic value of journal articles, by increasing the ease by which information, understanding and knowledge can be extracted.

On-line publishing
– For authors, the benefits of online manuscript submission and revision are significant, while the easing of page limits for purely online journals, and the possibility of publishing supplementary information, means that additional data can be published that would formerly not have seen the light of day
– The authors have developed tunnel vision, citing articles that are less diverse and more recently published than was the case in the days of purely paper-based journals, since they are undertaking less journal browsing that was formerly necessary for knowledge discovery

Possibilidades para a publicação on-line
– To enable mark-up of content to scale cost-effectively across the publishing world, it would be necessary to automate it
– The PDF document is both familiar and easy for humans to read, but it is antithetical to the spirit of the Web, being static rather than interactive, and difficult for machines to read, thus inhibiting the development of services that can link information between articles
– Articles are increasingly being assigned DOIs, but this convenient standard is not being fully exploited to provide live links from online citing articles to the cited articles in their reference lists, despite the fact that anything that increases click-through to other articles reciprocally enhances journal usage
– With a few shining exceptions, online journals currently provide no semantic mark-up of text that would facilitate increased understanding of the underlying meaning
– Automated meta-research, i.e. the undertaking of truly novel science
– Downloadable XML
– Download an Excel spreadsheet from the data currently being observed
– Dynamic graphics under the control of the user, which can bring the data alive visually
– Enhanced HTML version/Interaction: “challenges”/tests; ‘drag-and-drop’ images that make it easier for readers to create PowerPoint presentations from published journal image; user toolbox is provided as a semitransparent overlay at the top righthand corner of the article; highlight the text
– Tabbed interface: break away from the traditional linear narrative
– Online reference management tool: save, organize, tag, share, and download bibliographic references, auto-completion
– Structured Digital Abstracts/SDAs are machinereadable summaries of the key data and conclusions of articles; If other journals are to develop SDAs specific to their domains of interest, these will need to be based on similar minimum information standards, to ensure interoperability
– Data fusion (mashups) with information from other research articles and with maps

- For the publisher, the real questions arising from this work are whether the added value achieved was worth the effort invested, and which if any of these enhancements could be brought into mainstream STM journal publishing in an affordable manner
– Clearly they should provide the datasets that underlie the figures and tables in their articles, and machinereadable provenance information about the article itself
– Promote reader traffic to both citing and cited articles, to the benefit of the publishers concerned: ecosystem services

- Editors’ roles in semantic publishing: using domain expertise
– Authors know better than anyone else their domain of discourse, and the position of their article within it

Electronic journals and their unbundled functions in scholarly communication

KURATA,Keiko; MATSUBAYASHI, Mamiko; MINE, Shinji; MURANUSHI, Tomohide; UEDA, Shuichi. Electronic journals and their unbundled functions in scholarly communication: views and utilization by scientific, technological and medical researchers in Japan. Information Processing and Management, v. 43, 2007, p. 1402–1415. DOI:10.1016/j.ipm.2006.01.006. Received 20 June 2005; accepted 13 Jan. 2006; available online 6 Mar. 2006. Disponível em: <www.sciencedirect.com>.

Definição
– The definition of ‘electronic journals’ varies in those reports: while the term meant relatively new, exclusively electronic journals up to the first half of the 1990s, it is now generally understood as online versions of traditional print journals (Kling and Callahan (2002) have identified four different types of electronic journals with different natures and functions, and criticized their confusion)

Problema
– Several statistical reports have indicated an increase in the number of electronic journals; It shows that the proportion of journals in electronic version on physics increased from about 50% in 1998 to more than 80% in 2002 (Morioka, 2005)
– Medição através do Ulrich’s Periodicals Directory
– 75% of the major journals are available online according to the ALPSP survey (Cox & Cox, 2003)
– The utilization of electronic journals, which had been negligible up to the early 1990s, then gradually increased, and the increase was accelerated after 2000
Conclusão: not a transformation but a modification of traditional use patterns

Funções do periódico científico
– Science is a body of public knowledge; personal contribution; corrected and clarified by mutual criticism
– Lambert (1985, p. 17) summarized the function of scholarly journals as follows: (1) to make public the original results, (2) archive of research, (3) assignment of priority for scientists, (4) to ensure a guaranteed quality in the papers
– Scholarly journals are formal, and ‘‘public both in the sense that anyone can submit a manuscript for publication and that they are available to anyone’’
– On the one hand, journal articles are ‘formal’ because they have the function of evaluation through peer review for publication. On the other hand, scholarly journals are ‘formal’ because they ensure the accessibility for most researchers through worldwide circulation by learned societies and commercial publishers, and permanent academic library collection

Impresso x Eletrônico (consulta)
– As a result of Internet penetration, researchers can use e-print archives or author’s websites besides the electronic versions of scholarly journals to access articles. But the studies surveying actual circumstance are not so many
– These research findings indicated that researchers still use both print and electronic versions of scholarly journals
– Development of electronic resources has offered a wider selection of information sources for researchers
– Most researchers regard scholarly journal articles, either in the printed or electronic form, as the primary information source
– Scholarly journals remain the most important source of research articles as they were before the introduction of electronic resources for scholarly communication. Meanwhile, recognition of the effectiveness of some electronic resources in physics and pathology suggests that scholarly communication is gradually changing, but at different speeds in different research fields
– The reason for the definite difference in use between electronic versions of scholarly journals and other electronic resources is that the researchers can hardly have a motive for using other electronic resources because the scholarly journals continue to be the main information source in scholarly communication
– Relatively few researchers (about 10% or less) read electronic journal articles on their desktop (in HTML or PDF format). The low usage of HTML files, in spite of reference facilitated by hyperlinks, suggests that researchers retain
their traditional reading habits, though utilizing electronic tools
– The electronic versions of scholarly journals have become popular only because they facilitate copying articles in the traditional framework. This is also the reason why entirely new electronic resources have not yet advanced to any significant extent
– The frequency of library use and the connect time to the web were both statistically significantly associated with
the frequency of using electronic journals in every research area (p < 0.01)

Impresso x Eletrônico (publicação)
– Electronic resources have added many options of publication platforms other than scholarly journals that were once the only possibility
– Scholarly journals are by far the most important publication route for more than 70% of the respondents, who submit at least 60% of their results to journals.
– Furthermore, the e-print archive users are also contributors to journals, and therefore have no intention of giving up the traditional publication route
– Researchers regard contribution to journals as the best means for circulation of their research results as well as for ensuring their evaluation
– The predominance of journals as a publication platform has not been affected by electronic resources

Futuro da publicação eletrônica (foco no acesso)
– Apparently, while appreciating the increased accessibility of electronic journals, researchers are getting more concerned about its permanence. One respondent commented that he was not sure if electronic records would remain accessible after 10 or 50 years. This problem had not been felt before the introduction of electronic journals, and now attracts more attention than the peer review system, one of the fundamental features of scholarly journals
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